What is field marketing?
Field marketing is the function of out-sourcing sales and promotional activities, which are conducted by professionals and audited strictly in terms of results.
This requirement can be either for short projects to meet a temporary need, or on an on-going basis where the client has a permanent requirement. Field marketing can be used for a variety of different types of work in order to meet the client’s aims and objectives.
Field marketing can be conducted in the retail or business to business environment, or direct to the consumer, either through the market place or home. The geographical coverage can be specific local areas or national or international.
With the client’s strategies and objectives firmly in mind, the out-sourced staff are selected for their relevant skills. The field marketing company will then train and manage the staff, providing all the infrastructure required to perform such a task. The field marketing company will maintain a close eye on the client’s objectives and steer the activity so that these are met during the exercise, and comprehensively reported upon. The client can choose the level of direct support that they wish to give to the activity, and this will vary depending upon the resources available.
Field marketing offers a flexible answer to sales and marketing issues that a client might face, both short and long term.
Time scales can often be telescoped as the field marketing company will already have an experienced in-house solution to the management of the project, and an infra¬structure to support this management: ie IT support, personnel and a payroll function in line with the latest employment laws.
The result of field marketing is that the client receives a service that is focused on their objectives, enabling them to spend more time on their core development.
