Field marketing services (Merchandising)
Merchandising activity is designed to ensure success in the battle for space in the retailing sector in terms of space allocation and effective utilisation. If planograms exist, standardised presentation can be achieved on a national scale with feedback to suppliers relating to the status of displays prior to commencement of merchandising. Merchandising visits provide the opportunity to rotate stock and monitor out of stock scenarios.
The professional and timely implementation of Point of Sale materials is often crucial to the success of a product. In its’ fullest sense, this involves the distribution of materials either to the merchandiser or if this is impracticable, direct to location.
Whilst merchandising should form part of the ongoing strategy of ensuring product profile, it is particularly important at the time of product launch or during seasonally significant sales periods.
Types of merchandising
Strategic/contract:
Ongoing merchandising support over an extended period of time where the desire is to maintain consistent standards and profile.
Tactical:
Generally one-off activities to support product launch or re-launch or during seasonally significant sales periods.
