Field marketing services (Demonstrations, Sampling & Roadshows)
In a broad sense, all categories provide the opportunity to trial, test or explain the benefits of a range of products or services. The essence of the project is to encourage the consumer to sample or view the offer. Compelling statistics are available to support the impact on sales and brand awareness of this face-to-face approach.
The demonstration and sampling of hot and cold foods, drinks and beauty products is commonplace. Historically demonstrations have focused upon products, such as household appliances, but increasingly this approach is forming a key element of the sales process for other sectors, for example telecommunications and financial services.
