Field marketing services (Auditing)
Auditing is the process of measuring and reporting on:
Clients’ products
Availability, range
Promotions
Placement
Price
Orders
Out of stock
Use of Point of Sale (POS) or point of purchase (POP) materials
Competitor products
A trained impartial agency is best placed to execute this activity to add objectivity.
Auditing has traditionally been carried out in the retail environment but its use is now being valued across a much wider spectrum of sale and purchase situations including Business to Business.
Auditing is used both as an intrinsic part of a sales & marketing programme and to measure compliance.
Auditing can be used to deliver:
Management focus - supplier and/or retailer/reseller
Staff involvement and training
Supports individuals and teams
Rewards agreed compliance and gives feedback on poor compliance
Ability to measure standards independently
Encourages the raising of standards
Outlet compliance to national agreements
